Pantone Color of the Year is an annual color selected by the global color experts at the Pantone Color Institute to reflect the cultural mood, attitudes, and aspirations shaping the world around us. Learn More >
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Pantone's core offering is the Pantone Matching System (PMS), a globally recognized color standard that assigns unique identifiers to specific colors — supporting creative professionals with trusted standards, physical guides, digital tools, and expertise across design, packaging, fashion, and manufacturing.

