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2008 press releases

Pantone Selects Color of the Year for 2009: PANTONE 14-0848 Mimosa

Mimosa Embodies Hopefulness and Reassurance in a Climate of Change

CARLSTADT, N.J., Dec. 3, 2008 - Pantone, an X-Rite company (NASDAQ: XRIT), and the global authority on color and provider of professional color standards for the design industries, today announced PANTONE® 14-0848 Mimosa, a warm, engaging yellow, as the color of the year for 2009. In a time of economic uncertainty and political change, optimism is paramount and no other color expresses hope and reassurance more than yellow.

"The color yellow exemplifies the warmth and nurturing quality of the sun, properties we as humans are naturally drawn to for reassurance," explains Leatrice Eiseman, executive director of the Pantone Color Institute®. "Mimosa also speaks to enlightenment, as it is a hue that sparks imagination and innovation."

Best illustrated by the abundant flowers of the Mimosa tree and the sparkle of the brilliantly hued cocktail, the 2009 color of the year represents the hopeful and radiant characteristics associated with the color yellow. Mimosa is a versatile shade that coordinates with any other color, has appeal for men and women, and translates to both fashion and interiors. Look for women's accessories, home furnishings, active sportswear and men's ties and shirts in this vibrant hue.

Mimosa is also one of the 3,000 colors available in Pantone’s line of superior-quality, eco-friendly paint. PANTONE Paints combine the accuracy of PANTONE Colors with the beauty of high-performance Dutch paints. Perfect for the kitchen or family room, painting a wall in Mimosa will add warmth and cheerfulness to any room, especially during the winter months. Mimosa also creates the illusion of being connected to the outside, making small rooms feel open and inviting.

About PANTONE Paints
Created in partnership with Fine Paints of Europe, PANTONE Paints empower discerning homeowners and designers to confidently specify and accurately match their favorite PANTONE Colors in paint. PANTONE Paints are formulated using only the finest pigments, oils and resins, never resorting to inexpensive fillers. A proprietary tinting system produces a level of accuracy, covering power and beauty unobtainable from any other source. The enamels yield 50 percent more coverage per ounce than any product produced in North America, and the wall paints can be scrubbed without color change or burnishing. PANTONE Paints are available at www.pantonepaint.com, by calling (866) MY-COLOR, and at authorized PANTONE PAINT partners nationwide. More information is available at www.pantonepaint.com.

About Pantone
Pantone, a wholly owned subsidiary of X-Rite, Incorporated, has been the world’s color authority for 45 years, providing design professionals with products and services for the colorful exploration and expression of creativity. Always a source for color inspiration, Pantone now offers designer-inspired products and services for consumers. More information is available at www.pantone.com.

About X-Rite
X-Rite, Incorporated, is the global leader in color science and technology. The company, which now includes color industry leader Pantone, develops, manufactures, markets and supports innovative color solutions through measurement systems, software, color standards and services. X-Rite’s expertise in inspiring, selecting, measuring, formulating, communicating and matching color helps users get color right the first time and every time, which translates to better quality and reduced costs. X-Rite serves a range of industries, including printing, packaging, photography, graphic design, video, automotive, paints, plastics, textiles, dental and medical. For further information, please visit www.xrite.com.

/Colorstrology /PANTONE UNIVERSE
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